By Andrea Parker
Part two of a three-part series on gaining new sales leads through effective lead magnets.
There is nothing like going to a Costco on Saturday afternoon. Navigating the wide, to sometimes not wide enough, aisles becomes tricky when people begin clustering at the end, where microwaves, toaster ovens and griddles sizzle and hum, hoping to get their lips on free food samples. It is no surprise that when you bump into a fellow sampler two aisles later, sitting in their cart you often see the comedically large box of food that was on sample.
People love free things – it’s a fact! And people love to experience products and services before they invest in them, whether it’s financially or emotionally, because it helps to instill comfort and confidence in what we’re considering. It should then be no wonder why some of the most proven lead magnets are product demos and product samples.
Product Demonstrations
If you are selling a product, like software, that you can demo online, make sure you include a link to it on your website. Creating a call to action that is clear, concise and visible on the page is critical to the success of click-throughs to your product demo. A demo can be very compelling because it allows people to see how your product works instead of just reading about it – and isn’t seeing something in action far more appealing than hearing a description of its capabilities? Seeing product and services at work not only give prospects a better idea of how your products work, but they also help to foster trust and curiosity from interested parties.
By capturing information and getting a prospect set up with a product demo, you have an excellent opportunity on your hands with a very hot lead. If your product matches the needs of your target audience, your company has a wealth of opportunity on which to capitalize
Product Samples
If you sell something that can’t be easily depicted through a demo, you can still provide prospects with a taste of your product or service. For example, visitors to the Let’s Play Music website who are interested in becoming music teachers can request a sample lesson plan. This is a powerful magnet because music teachers are always looking for material to add to their curriculum that will engage their students. With regards to your product, you might want to consider how you can break off a little taste of your product or service and offer it as a sample. Imagine how little it costs you to offer prospects a free download or link and what the return is from even a small number of prospects becoming prospects thought a specific, targeted marketing effort.
In the final part of our three part series on effective lead magnets, we will discuss blogs and webinars to attract new customers.
Check out “Authentic Marketing” for tips on using customer testimonials in your marketing strategy. Remember that honesty is the best policy!
This post Attract Sales Leads with Demos & Freebies was first published on the Big Ideas Blog.
